House rules: they love brands. We simply expressed their appetite for fashion.
BNS is one of the key players in fashion retail in Russia and Ukraine, with leading high street brands in their portfolio. We designed a brand system that captures their passion for fashion: 'we love brands' pay-off, logo and typography, and a palette built around the brightest colour in the Russian language red – meaning 'beautiful' in Russian.
BNS / Moscow / RU