APB – Algemene Pharmaceutische Bond

Reposition APB through a brand design based on a customer-centric approach. A distinctive identity, simple in form and appropriate.

The pharmacists' iconic green symbol is powerful and clear. To find a different and relevant brand idea, we choose to look for the obvious. We therefore designed a fluid cross to underline the connection between pharmacists and their clients, together with a refreshed colour palette and typography.


APB / Brussels / BE

  • Brand strategy
  • Concept and design identity
  • Design for print and online applications