Blue° Amsterdam

Take a coffee, relax. Let your mind travel across the city skyline, enjoy the 360° view. Start your journey at Blue°.

The dynamic founders of Blue° wanted a fresh identity for their unique café – high in the sky. The 360° panorama inspired the name 'blue' with a degree symbol and a changing skies colour palette. Bespoke illustrations and creative copy add extra depth, versatility and playfulness to the identity.


Blue° Amsterdam / NL

  • Brand strategy
  • Concept, naming and design identity
  • Stationery, menus, illustration line
  • Production supervision